Friday, June 15, 2018

Search Engine Optimization and Intermediate Physics for Medicine and Biology

Lately I've become fascinated by search engine optimization. My goal is to increase the visibility—and more specifically, the number of pageviews—of this blog. The gurus claim my pagerank will increase if I focus on well-chosen keywords or keyword phrases, so I selected the phrase “Intermediate Physics for Medicine and Biology.” I'm supposed to use my keyword phrase, Intermediate Physics for Medicine and Biology, often in each post, especially in the first paragraph. I've gotten into the habit of using the acronym IPMB for Intermediate Physics for Medicine and Biology, but now I realize this is killing my ranking! I'm a fan of good writing, and this repetition of Intermediate Physics for Medicine and Biology is annoying. So, dear readers, I will avoid repeating the phrase Intermediate Physics for Medicine and Biology too often.

Google helps you refine your selection of keywords. I typed “Intermediate Physics for Medicine and Biology” into the search bar and looked at the bottom of the page to see popular alternative keyword suggestions.

Google's alternative keywords when searchng for "Intermediate Physics for Medicine and Biology." The first suggestion adds the words "pdf free download"!
Popular alternative keywords related to the phrase "Intermediate Physics for Medicine and Biology."

Oh my; people are being naughty. I don’t condone illegal downloading, but it's nice to know somebody wants to read Intermediate Physics for Medicine and Biology.

Many searches are looking for Intermediate Physics for Medicine and Biology's solution manual. Russ Hobbie and I provide the solution manual only to instructors, and we try to keep it off the internet. I hope we have succeeded, but I’m not sure. It's like trying to stop the tide from coming in. Instructors should forget about Google and just send Russ or me an email. We may require you to jump through hoops to prove you aren't an imposter, but ultimately we'll send you the solution manual.

What other strategies have I adopted for search engine optimization? I’ve started using the “description” box in the Blogger software (thank you Mr. Google for letting me use this wonderful software for free!). I’m using “alt text” for images, which helps readers interpret an image if they can't see it (my real reason for using “alt text,” however, is to up my ranking). They say to compose identifying anchor text for your links, instead of writing "click here." I now give descriptive names to picture files rather than calling them “picture1.jpg.” I also heard that putting your keyword phrase in bold, italics, and underlining helps: Intermediate Physics for Medicine and Biology. I even read that you should use your keyword phrase as a heading.

Intermediate Physics for Medicine and Biology

Search engines value hyperlinks, so I'm trying to increase the number of links to hobbieroth.blogspot.com. External links are best, but I can't control them. I can control internal links from one blog post to another, which led to my April 13 creation of the Blog to IPMB Mapping, a shameless orgy of internal linking.

Blogger's analytics software lets me monitor pageviews. I've become addicted to checking these statistics. A few weeks ago a burst of views originated from inside Russia. Someone there read almost every post in one night, binging on Intermediate Physics for Medicine and Biology. My most viewed post is an article about Frank Netter, Medical Illustrator. I don't know why it's so popular, but I suspect Google ranking has something to do with it.

Experts recommend repeating your keyword phrase near the end of the post, so I'll leave you with these final words: Intermediate Physics for Medicine and Biology.

1 comment:

  1. Needed to compose you a very little word to thank you yet again regarding the nice suggestions you’ve contributed here.
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